Of course, there are the filters. Take a photo of your latte, and the next minute you can be festooning it with all manner of digital effects. What was once a stupid photo of your stupid coffee now becomes an objet d'art, something that future generations will hang in the Tate with sighs about how the artist really understood coffee, and the story of how that humble beverage became a must-have morning accoutrement.
As an app, there's more to it than just filters though. You've got a news feed that hauls in the photos from your contacts. If you're a long-time user of Flickr, then you'll have lots of friends, and you'll see some great stuff here. Flickr really does have some amazing talent locked up in its vaults.
You can also look at photos that are either "interesting" or close to you. Interesting is already filling up with shots of coffee - we're sure these are ironic - and other things that people have been looking at. In our lonely Surrey corner of the country, there wasn't much happening when we looked, just a few aerial shots of London that were pretty impressive, but nothing "real".
One of the things we really like, that will appeal to proper photographers, is the ability to easily access the EXIF information from photos. So if you're browsing images, and you see one you admire, you can then see what equipment was used, and the settings. It's things like this that it that beyond the casual snapper tool that Instagram is, and in to a more interesting place.
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